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1 Terry: This business idea of letting people place bets on past events is unsustainable.
2 Terry: You’ll have to pay out on everyone’s bets. You can’t possibly make a profit.
3 Elon: Oh, I’m not going to pay out the bets.
4 Terry: What? If you’re not paying, why would people bet?
4 Elon: Because they’ll all be winners!
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People love to be winners. So much that if you tell them they're winners while ripping them off, they'll feel good about it.
This is the marketing strategy used by many businesses, and most of the gambling industry.
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